Official Partner

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  Celcom is the country’s first and foremost mobile telecommunications provider with over 12.7 million customers. Established in 1988, it boasts the widest national 2G and 3G networks, covering over 98% of the population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia. A culture that places the customer first is reflected in our award-winning customer service, products, and other corporate accolades at a regional level. Celcom is part of the Axiata Group of Companies, one of the world’s largest telecommunications companies, with more than 180 million customers across 10 Asian markets. For more information on Celcom, log on to www.celcom.com.my.

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Official Promoter

Total Sports Asia (TSA) is a leading independent sports marketing agency and content distributor with a dedicated team of 100 sports marketing experts and eight offices across the region in Bangalore, Beijing, Jakarta, Kuala Lumpur, Mumbai, Delhi, Singapore and Tokyo. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights including US Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), ITTF (Table Tennis), French Football League, The FA and the current EURO/WORLD CUP Winner, Spain.

Sanctioned By

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  Badminton Asia Confederation (BAC) is the governing body of the badminton sport in Asia under the flagship of Badminton World Federation (BWF). BAC is currently represented by 41 member associations from 5 sub-regions all across Asia. The 5 sub-regions recognised under the BAC Strategic Plan 2013 – 2016 are East Asia, South East Asia, South Asia, West Asia and Central Asia. As the governing body, BAC focuses on promoting, managing and developing the sport in Asia in principles of specificity and universality.

Official Broadcast Partner

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  Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in 4 key areas of business, namely Pay-TV, Radio, Publications and Digital Media. With a customer base of over 3 million residential customers or approximately 50% penetration of Malaysian TV households, Astro offers 168 TV channels, including 28 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. Astro provides HD, 3D, PVR, VOD and IPTV services through Astro B.yond and Astro On-The-Go. Fulfilling its promise to bridge the digital divide for all of Malaysia, Astro introduced NJOI as an entry-level DTH satellite TV service and is the country’s first non-subscription based satellite TV, offering 18 TV and 20 radio channels. The People’s Choice, Astro was awarded the “Brand of the Year” award at Malaysia’s Putra Brand Awards 2012, in recognition of Astro’s efforts to exemplify innovation, quality and strong corporate social responsibilities.

Official Youth Partner

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  AEON Co. (M) Bhd. is a leading General Merchandise Stores (GMS) chain in Malaysia, being the country’s leading retailer with 25 outlets across the country. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores across peninsular Malaysia strives to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of their target market needs, aided by optimal product-mix, it strives to surpass consumer expectations and enhance their experience every time they shop

Official Car Partner

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  Edaran Tan Chong Motor Sdn Bhd, a wholly-owned subsidiary of Tan Chong Motor Holdings Berhad (TCMH), is the sales and marketing arm of Nissan vehicles in Malaysia.

  For more corporate information, logon to: www.nissan.com.my / www.tanchong.com.my

Official Hotel Partner

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  BEST WESTERN PREMIER Dua Sentral is strategically located in the heart of Kuala Lumpur’s new business, financial and transportation development at KL Sentral. Just 28 minutes from the Kuala Lumpur International Airport via KLIA Express and 10 minutes from Bukit Bintang, the hotel will be the flagship of BEST WESTERN INTERNATIONAL in Malaysia. The international luxury 4 star hotel with 357 rooms, 5 Food & Beverage outlets, 8 meetings rooms, infinity swimming pool and Bhuvana Spa Luxe.

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  A perfect choice for business and leisure. Highlight meeting, incentive, convention and exhibition

Official Sports Equipment Partner

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  Li-Ning is the Official Sports Equipment Partner of the Axiata Cup. As a new emerging brand in badminton, we are happy to grow together as a partner with the world’s richest and most innovative badminton tournament. Li-Ning, the leading sports brand has well established itself in China as well as several other countries including Malaysia. The focus is primarily on the three core sports: basketball, running, and badminton. In addition to the previous sponsorships of top players and associations, recently Li Ning signed up with NBA All-Star Dwyane Tyrone Wade to focus on core sports, strengthen sports marketing resources and brand equity. In Malaysia, it also sponsors events like Malaysia basketball team and MSSM badminton event and individual sponsors like Hafiz Hashim. Currently, they are a total of six Li-Ning concept stores throughout Malaysia.

Official Education Partner

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  The Kumon Method is an original educational method that does not compare students with one another. Based on individualised instruction and study at the “just right” level, Kumon seeks to develop the skills of each child and maximise their potential.

Official Sports Drink Partner

Official Consumer Electronics Partner

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  Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.

Official Online Media Partner

Official Water Partner

Official Broadband Partner

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  Since it started in 1997, D-Net has grown to be one of the best internet service provider in Surabaya. Just like our motto “The Quality Internet Service Provider,” D-Net has strengthen its position as the leading provider in the area.We put customer as our first priority and we are the first ISP to provide a 24 hour technical support and back up by our division of network monitoring centre. The combination of the latest technology and international certified technician give a guarantee for the customer to enjoy a stabilized and good quality of internet connection. As a contribution to the community through CSR, D-NET has done several social activity in education, culture, sports and also donation to nature disaster relief.